Have you ever heard the word ‘Slutbucks’? Ok, some of you might have, but some may know nothing about it. For you who have no idea about the word, here is the chronicle.
‘Slutbuck’ is a combination of the words ‘slut’ and ‘bucks’. The sound pretty much resemble the blend of ‘star’ and ‘bucks’ which together combined you will have ‘Starbucks’; that famous coffee shop. And ‘slutbuck’ is indeed derived from Starbucks.
In the occasion of its 35 years of business, Starbucks, in 2006, put temporarily their old-original logo back on the paper hot drink cups. The original logo is quite different to that nowadays green circle surrounding a mermaid, which is actually not a mermaid but a Siren from Greek mythology. The vintage emblem is brown in color and the Siren is fully visible all the way including her breast and navel. Her twin-tails are splitting to her right and left. And for the reason of that logo, ‘slutbuck’ started to show up.
In 2006, a principal of elementary school in Kent, Washington asked teachers to cover up the retro logo of Starbucks if they bring the cups to work. Though at first I think this principal took this matter a bit too hard, but in some points I got the idea. If I were in the age of primary students sitting in the class while Mr. Johnson, my teacher, is bringing coffee with a picture of naked mermaid (once again, it’s actually a Siren) on his coffee cup and he put it on the table where everyone in the class can stare at it, and the mermaid is so naked that her (sorry, no intention to be vulgar) nipples are obviously exposed. Well some how I think that’s too intimidating for students in that age. In that sense, I can put myself in one side with that principal.
And so Starbucks released the modified version of its old time logo. In April 2008 Starbucks covered the nipples with hair. But still some people in San Diego on behalf of one religion (I will not mention any religion in my blog) criticize, even call for boycott. They regard that logo as a “naked woman on it with her legs spread like a prostitute” and the word ‘slutbucks’ came up for the company of brewed coffee.
For that reason, I think they take it beyond my understanding. I mean, it’s only fish-tails; they don’t look similar to legs, right?! But the word ‘slutbucks’ and the way they depict the Siren as a prostitute is quite funny, at least for me it does.



